Got a program, a product, or a service to offer?
Just exactly how, on this very world wide net do you ever find that elusive customer... or better yet, how do you get that elusive customer to find you?
In no particular order, here are your choices to make the two of you connect.
You can drive traffic. That entails using various methods in addition to pure advertising. You may use start page exchanges, or pop-unders (even though they're nearly extinct), or you may write articles, post in forums, create a blog, post in other blogs. Now, while these methods don't generally cost you money, they do cost you considerable time... and time is money.
You can advertise. In this case... I don't recommend much of the "free advertising" as it's very labor (time) intensive.
So, to advertise, you're going to spend money. You can spend it in a few different ways... some being much better than others.
You can buy bulk advertising credits (pay by impression as in banner ads) or you can buy based on a pay per click, or even a pay per action (as in guaranteed signups).
By far, the most cost-effective is the pay by click. You pay only when a viewer clicks on your ad, and is directed to the web page of your choice.
As we've learned over the last few years, not all pay-per-click advertising is created equal. For example, you'll pay more and have way more headaches trying to advertise on Yahoo. You'll pay less... but run the risk of click fraud at Google. Some of the other search engines may not bring enough traffic, depending upon their focus.
What should you look for in a pay-per-click advertiser?
I'd look for one who lets me choose my geographics, as well as have some control over the category selections.
I'd also look for an advertiser who can demonstrate that they PREVENT click fraud. That means the viewer who is clicking on your ad, is someone who actually wants to see your page... not just make money for the website that is hosting the streaming ad.
I'd also want to know how many different ways my ad can be shown. Do I get on streaming pages? Will my ad be shown opposite or with organic search results? Will I get a full listing in the search engine?
Finally, I'd want to know my costs. I'd want to know if I'm competing with large advertisers who can afford to pay dollars per click vs pennies per click. I'd want to know if this is an "auction style" listing where the highest bidder always gets the best spots. I'd want to know my "upfront" costs... Do I have to have a Credit Card to purchase? What are the billing procedures?
Now, if I'm an web site owner looking to monetize a page, my concerns include click fraud, competition, and my own rights to show as few or as many different streams as I choose.
As you do your search for cost-effective, easy-to-use, dynamic advertising, be sure to check out what the latest streaming advertiser offers... that's AdsXposed! |
